Privacy policy
Effective Date: September 28, 2026
At Forever28, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit forever28.shop, place an order, contact us, or otherwise interact with our online store.
1. Information We Collect
Depending on how you interact with Forever28, we may collect personal information such as:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Order and transaction information
- Products viewed, added to your cart, or purchased
- Customer service communications
- IP address
- Browser and device information
- Website usage and interaction information
- Cookie and similar technology data
We may collect information that you provide directly to us and certain information collected automatically when you use our website.
2. Payment Information
When you make a purchase through Forever28, payment information is processed through the payment services available during checkout.
Payment providers may collect and process information necessary to authorize and complete your transaction.
Forever28 does not intentionally store complete credit or debit card numbers on its own systems.
3. How We Use Your Information
We may use personal information to:
- Process and fulfill orders
- Process payments and transactions
- Send order confirmations and updates
- Arrange shipping and delivery
- Provide tracking information
- Manage returns, exchanges, and refunds
- Respond to customer inquiries
- Provide customer support
- Maintain and improve our website
- Detect and prevent fraudulent or unauthorized transactions
- Protect our customers, website, and services
- Understand website usage and performance
- Measure advertising and marketing performance
- Maintain appropriate business and transaction records
- Comply with applicable legal and regulatory requirements
Where permitted by law, we may also use your contact information to send marketing or promotional communications.
You may unsubscribe from promotional emails using the unsubscribe option provided in those communications.
4. Cookies and Similar Technologies
Our website may use cookies, pixels, and similar technologies to operate our online store and understand how visitors interact with it.
These technologies may be used for purposes such as:
- Maintaining shopping cart functionality
- Supporting checkout
- Remembering preferences
- Website security
- Website analytics
- Measuring website performance
- Advertising and marketing measurement
- Providing relevant marketing
- Improving website functionality
You may be able to manage certain cookies through your browser settings or privacy controls made available through our website.
Disabling certain cookies may affect some website features or functionality.
5. Analytics and Advertising
We may work with analytics, advertising, and marketing service providers to understand website activity, improve our services, measure advertising performance, and provide relevant marketing.
Depending on the services used on our website, these providers may collect information through cookies, pixels, device identifiers, and similar technologies.
Where required by applicable law, we will provide appropriate choices or obtain consent for certain advertising, analytics, or cookie-related activities.
6. How We Share Personal Information
We may disclose personal information to service providers that help us operate our business and provide services to customers, including:
- E-commerce and website service providers
- Payment processors
- Shipping and fulfillment providers
- Customer service providers
- Analytics providers
- Advertising and marketing providers
- Fraud prevention and security providers
- Professional, accounting, or legal service providers
We may also disclose information when required by applicable law, legal process, or government request, or where reasonably necessary to protect our customers, business, property, or legal rights.
We do not sell personal information for monetary compensation.
7. International Data Processing
Because Forever28 operates an online store and may use service providers located in different countries, personal information may be processed or stored outside Australia.
Where personal information is disclosed or processed internationally, we take reasonable steps as required by applicable law in relation to the handling of that information.
Privacy protections and legal requirements may differ between jurisdictions.
8. Data Security
We use reasonable administrative, technical, and organizational measures designed to help protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
Secure connections are used to help protect information transmitted through our website and checkout process.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:
- Processing and maintaining order records
- Providing customer support
- Managing returns and refunds
- Resolving disputes
- Preventing fraud
- Maintaining accounting and business records
- Complying with applicable legal obligations
Retention periods may vary depending on the type of information, its purpose, and applicable legal requirements.
10. Access and Correction
Subject to applicable law, you may request access to personal information that we hold about you or ask us to correct personal information that is inaccurate, incomplete, or out of date.
To submit a privacy-related request, please contact:
We may need to verify your identity before processing certain requests.
11. Your Privacy Rights
Depending on where you live and the laws applicable to your personal information, you may have rights to:
- Request access to certain personal information
- Request correction of inaccurate information
- Request deletion of certain information where applicable
- Obtain information about how your personal information is handled
- Withdraw consent where processing relies on consent
- Opt out of certain marketing communications
- Make a complaint about how your personal information has been handled
Some rights may be subject to legal exceptions or eligibility requirements.
12. Marketing Communications
Where permitted by applicable law, Forever28 may send customers marketing or promotional communications.
You may unsubscribe from promotional emails at any time by using the unsubscribe link provided in the message.
Even if you opt out of promotional communications, we may still send non-promotional communications relating to your orders, transactions, customer service requests, or other necessary account or service matters.
13. Children's Privacy
Forever28 does not knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe that personal information relating to a child has been provided to us inappropriately, please contact us at info@forever28.shop so we can review the matter and take appropriate action.
14. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites, payment providers, applications, or other services.
These third parties may have their own privacy policies and practices. Forever28 is not responsible for the privacy practices of third parties that we do not control.
We encourage customers to review the privacy policies of third-party services they choose to use.
15. Australian Privacy
Forever28 handles personal information in accordance with privacy requirements applicable to our business in Australia.
Where the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) apply to our activities, we will handle personal information in accordance with those requirements.
If you have a question or complaint regarding the handling of your personal information, please contact us using the details below so that we can review your concerns.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable legal requirements.
When changes are made, the updated Privacy Policy will be published on our website with a revised effective date.
17. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, or if you would like to submit a privacy-related request, please contact us:
Store Name: Forever28
Website: forever28.shop
Email: info@forever28.shop
Phone: (+61) 480822302
Business Address:
26956 South Coast Highway, Jerramungup, WA 6337, Australia
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